1977: Peter Wilkes co-founds an innovative store specializing in natural health products in Calgary, Alberta.
1985: Back in Montreal with his young family, Peter Wilkes founds New Roots Herbal. Acidophilus Ultra quickly becomes a must-have.
1995: To meet growing demand in the natural health products sector, New Roots Herbal moves to larger premises in Vaudreuil-Dorion.
2004: The company hires its first in-house laboratory scientist. Today, this ISO 17025-certified analytical laboratory employs 22 scientists and is recognized as a North American leader.
2021 : New Roots Herbal's facilities are expanded, doubling in size. The laboratory is now equipped with a full range of specialized equipment for probiotic testing and microbiological analysis.