Herring egg oil, rich in omega-3s

Want the best fish oil? Choose herring egg oil, rich in omega-3 phospholipids for heart and brain health.

Herring: the gold standard in fish oil

Herring is so popular with Norwegians that they call it "the silver of the sea". This small, silvery fish is a mainstay of the Norwegian diet, and herring roe is rich in essential omega-3 fatty acids. Getting enough omega-3 through diet and supplements is essential for good health; this type of fatty acid is vital for the heart, brain and whole body.

The herring difference

Not all omega-3s are created equal, which is why herring egg oil is the gold standard when it comes to essential fatty acid supplements: it's rich in omega-3 phospholipids and contains choline and the antioxidant astaxanthin to round out the formula. No other fish oil offers the specific combination of nutrients present in herring roe oil. Unlike most fish oils, the phospholipid form of omega-3 fatty acids in Whole Earth & Sea's Herring Gold fish oil is the same type found in our own human cells, so our bodies can easily absorb and utilize it. Thanks to this chemical peculiarity, herring roe oil is especially well-suited to support human health. Herring egg oil is also richer in DHA and EPA (the most important omega-3 fatty acids) than krill oil, making it an even more powerful player in the maintenance of good health.

The Herring Gold formula is also rich in astaxanthin, a reddish-orange pigment found in aquatic animals. A member of the carotenoid family (the same family as vitamin A that gives carrots their bright orange color), astaxanthin is the most powerful antioxidant known. Thanks to their ability to protect against free radical damage, antioxidants are the antidote to inflammation.

Choline is the other nutrient that distinguishes herring oil from other fish oils and adds to the health benefits of Herring Gold. Although choline is not officially recognized as a B vitamin, it has similar qualities but is often overlooked when it comes to our quest for optimal health. Choline is an essential component of the neurotransmitter acetylcholine, which promotes intelligence and memory. Choline provides cardiovascular health benefits in addition to its ability to stimulate the brain.

Good for you, good for the planet

This rich marine source of omega-3 is also one of the most sustainable. Unlike the sources of other fish or krill oils, herring roe is a by-product of the Norwegian spring-spawning herring fishery. This environmentally-friendly way of sourcing herring oil also means that no new fish are caught to meet the growing need for omega-3. The herring roe oil in Herring Gold is certified by the independent laboratories of the Marine Stewardship Council as part of their mission to protect the marine habitats and abundant herring shoals of Norway's icy waters from overfishing.

Is herring roe oil good for you?

In a world awash with conflicting nutritional information, when it comes to omega-3s, everyone agrees that they are packed with health benefits. Omega-3s are among the most carefully studied nutrients, and the research is unanimous: omega-3s have a host of health benefits. While fish oils may not be for everyone (those taking anticoagulants or blood pressure medication should talk to their doctor before taking fish oil supplements), herring egg oil is said to be beneficial to the health of most of us. Even those who usually avoid fish oils because of the unpleasant aftertaste are delighted to discover that Whole Earth & Sea's Herring Gold capsules don't cause the dreaded fishy aftertaste; herring roe oil has all the benefits, none of the drawbacks.

Conclusion

Whether you're looking to protect your heart health, support brain function, or get eco-friendly omega-3s, herring roe oil has what you need, in the most effective form. Give herring egg oil a try and you won't be able to live without it.

• Source of omega-3 fatty acids for the maintenance of good health (EFSA 2012, Simopoulos 2007, Oh 2005, IOM 2002, Simopoulos 1999)
• Source of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) for the maintenance of good health (EFSA 2012, Simopoulos 2007, Oh 2005, IOM 2002, Simopoulos 1999)