Kicking Horse: "Life is too short to drink the wrong cup of coffee"

Kicking Horse is a story of passion, adventure and perseverance that began in the mid-1990s in British Columbia's Kootenay region. Elana Rosenfeld and Leo Johnson traveled the world to discover the art of roasting, and started their entrepreneurial adventure from the cellar of their home. By producing quality coffee and upholding the values of sharing, authenticity and ethics (100% of Kicking Horse coffee is certified organic and fair-trade), the company has steadily climbed the ladder to become a key player in Canada and beyond.

Leo Johnson, one of the two founders, told Kootenay Business Magazine in a 1998 interview: "I love the creative aspect of this job. The challenge is to keep improving and staying at the cutting edge.". His partner Elana Rosenfeld competed : "We believe in balance. We work hard, but we live in a beautiful region. We want people to love our coffee". Leo Johnson sums up the company's vision and mission in one sentence Kicking Horse : "Life is too short to drink the wrong cup of coffee".¹

Kicking Horse's Top 5

1) Decaf

The ultra-chocolate aroma of Kicking Horse decaffeinated coffee makes it a favorite with many. Not to mention complex nutty notes. This coffee is decaffeinated using the Eau Suisse process and is surprisingly rich.

2) Three Sisters

One of Kicking Horse's signature blends, Three Sisters is triple-roasted for maximum flavor. It is distinguished by its notes of dried fruit, toasted coconut and chocolate malt.

3) Grizzly Claw

Roasted in homage to the strength of the Rocky Mountains, Grizzly Claw is a dark-roasted coffee. The aromatic profile is rich, with pronounced notes of dark chocolate, cocoa, brown sugar and roasted hazelnuts.

4) Kick Ass

An ideal coffee for the daring. The Kick Ass blend has a smoky, adventurous edge that makes it unique. The earthy, dark chocolate notes have everything to seduce and make it your favorite morning beverage.

5) 454 Horse Power

Hints of cocoa, liquorice and nutmeg? 454 Horse Power coffee offers a rich, racy taste that's sure to please coffee lovers.

References

1. https://kootenaybiz.com/bizblog/article/looking_back_on_the_kicking_horse_coffee_story_from_a_backyard_shack_to_a_2